Narrative Personality Profiler

Discover how your customer actually hears what you write — and what language they respond to.

These questions are about your customer, not about you.
Think about the person you're trying to reach — the buyer, the reader, the decision-maker. The more honestly you can describe how they think, what they fear, and how they operate, the more useful your profile will be.
10 Questions
~8m To complete
132 Unique profiles

These aren't surface-level personality questions. If you find yourself truly stuck on an answer, make note of it — that's important information about how well you know your audience.

Stuck? That's worth noting. If you can't describe this about your customer, it means there's a gap in your understanding of who you're writing for. That gap shows up in your content whether you see it or not.
A thought to help:

Analyzing your responses...

Matching against 132 archetype profiles

1 Reading value patterns
2 Mapping fear signatures
3 Analyzing strategy tendencies
4 Identifying archetype blend

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Your Customer's Narrative Personality

Confidence
Formality
Emotional Range

How This Blend Shows Up

Their Core Fear

Their Core Desire

Words and Phrases They Respond To

Your customer's archetype naturally gravitates toward this kind of language in content:

Language That Falls Flat

These will feel inauthentic or off-putting to this archetype — avoid them in your content:

What They Value in Content

    What Turns Them Off

      How to Frame Your Content for This Archetype

      Lead With

        Content Themes That Land

          Content Approaches to Avoid

            Language That Resonates

            Language to Steer Clear Of