Calculate Your Sales & Marketing Misalignment Tax

Discover how much revenue efficiency gap is hiding in your funnel—from wasted spend, overlooked leads, and sales capacity friction.

Takes about 2 minutes. No email required to see your results.

Traffic & Leads

How are you generating demand?

Minimum
Maximum
%
$

Lead Quality

What happens to the leads you generate?

250
%
Leads that are clearly outside your ICP or non-responsive
Adjust if your actual SQL count differs

Deals & Revenue

What does a typical deal look like?

$
%
Of qualified leads that become customers
%

Marketing Team

Who's creating your content and campaigns?

$

Sales Team

Who's working your inbound leads?

$
Crunching your numbers...
Hidden Opportunities
0

Your content attracted these qualified leads—but they're getting thrown away before sales ever sees them.

On average, B2B sales reps ignore 80% of inbound leads — but 28% of those are qualified.
Marketing Spend on Junk
$0

This is how much of your content budget and payroll goes toward generating leads that will never be worked.

68% of 'junk leads' responded to the right offer — from the wrong story.
Monthly Misalignment Tax
$0

The combined cost of wasted spend, capacity friction, and unrealized pipeline—every single month.

Companies with weak narratives spend 1.75x more on content to get the same results.
True CAC (Fully Loaded)
$0

Your fully-loaded cost to acquire a customer—including salaries, not just ad spend.

50% of a sales rep's time is spent chasing dead-end leads — a cost most CAC formulas don't account for. (Marketo)
Deals Lost
0

Winnable deals slipping through the cracks—from hidden opportunities and preventable closed-lost.

When sales and marketing share a narrative framework, win rates increase by 27%.
Recoverable Range (12-18 months)
$0

The realistic revenue you could recapture with better alignment and execution.

A 10% lift in internal page clicks led to a 5.4% increase in conversions.

Your Alignment Analysis

Hidden Opportunities
0
Mkt Spend on Junk
$0
Monthly Tax
$0
True CAC
$0
Deals Lost
0
Recoverable
$0
What's happening here

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